What Social Media Platforms Should Your Business Be On?

by Kayson Martin

When it comes to representing your brand, you need to ask yourself at least these two questions: What is your business, and how do you want to represent it on social media.

KWSM strives to help our clients brand themselves in the best way possible through digital marketing. How do you select the right platforms to get the most followers in your industry? It is important to research each of the platforms and identify if your customers engage there. You do not need to have a presence on all social media platforms, but there are some platforms that are more prominent for your industry compared to others. We will take a closer look at which ones could be right for your business.

Before we begin analyzing what platforms you should be on, we take into account the industry you are in, what you provide to your customers, and how you would like them to engage your business.  Here are some of the channels and some of the industries we experience success with. You can use this as a guide for your business, or you can call us, and we can strategize with your team for the best social media solution.

Facebook

  • Banking
  • Beauty
  • Community/City Government
  • Entertainment
  • Fitness
  • Food and Beverage
  • Law Firms
  • Local Business
  • Non-Profits
  • Retail
  • Real Estate
  • Travel
  • Wellness

Instagram

  • Automotive
  • Beauty
  • Community/City Government
  • Fashion
  • Fitness
  • Food and Beverage
  • Real Estate
  • Travel
  • Wellness

Twitter

  • Accounting
  • Banking
  • Beauty
  • Community/City Government
  • Fitness
  • Government
  • Legal
  • Non-Profits
  • Wellness
  • Tech
  • Travel
  • Wellness

LinkedIn

  • Banking
  • Business
  • Employment
  • Financial
  • Fitness
  • Health Care
  • Legal
  • Non-profits
  • Real Estate
  • Technology
  • Wellness

Do you find your industry here?  Remember, this is meant to be a start. Even if one of these channels appears like it could be good for your business, it may not be.  Sometimes you have to engage and see the behaviors and interests of the audience before making a determination. Trial and error are important when starting up social media for business.

There are 3.499 billion active social media users. 

Now it is your chance to begin networking on social media.

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.

CLICK HERE to join us for Social Media Bootcamp, and we can help you!