Tips for Small Businesses on Using Mailchimp for Better Email Performance

by Jessica Bramall

Mailchimp is a web-based email marketing service that gives you the ability to create and manage mailing lists, newsletters, automated campaigns, and more. Businesses can grow their revenue and expand their reach by targeting a bigger audience with email marketing. With Mailchimp, it’s easy to use, and it has all the necessary features of an email marketing software.

We’ve provided a couple of tips on how to use Mailchimp to improve your email performance when marketing for your small business:

Target and Filter Contacts Into Segments

When marketing through email, you want to make sure your audience is receiving content that appeals to them. Creating marketing segments is a great way to make sure that you aren’t overwhelming your audience with information that they don’t care about. To segment is to filter and divide similar contacts. The resulting list of contacts is also called a segment.

Mailchimp’s segmentation options are extensive, so you can choose a single condition or combine up to five conditions with positive and negative relationships to target the right contacts for each campaign.

Re-Engage Inactive Subscribers 

When subscribed contacts stop interacting with your emails, it can be a good idea to try to win them back with a re-engagement strategy. It’s also typically less expensive to target a current contact than it is to find a new one.

You can create a segment based on campaign activity to identify inactive subscribers in your audience. The best re-engagement strategy then depends on your industry and your brand. For example, if you have an online store, you could offer exclusive coupons or discount codes to incentivize your audience.

For more information on running a re-engagement campaign, click here.

Want more information about the best digital marketing tools for small businesses? Read here.

Did you know? Nearly all small businesses (95%) will increase their spending on digital marketing this year, indicating that digital marketing is a valuable, high-return investment.

If you’re looking to invest more in digital marketing for your business but don’t know where to start, give us a call. KWSM is a full-service digital marketing agency, and we specialize in transforming small businesses through online marketing.

Click here to learn what we can do for your business.