The Easiest Product For Your Sales People To Sell Is The One You Don’t Have!! ─ Law #29

Salespeople get bored easily and like excitement, therefore they have a natural tendency to sell features and futures that you do not have yet. They love to keep the customer’s interest up and pitch “new” all the time.

Getting sales people to sell what is in inventory is a challenge to all managements.

It is dangerous to allow salespeople into planning meetings or to expose them to the R & D group, as they will run with whatever they hear.