Most Often, Creativity Is Better Than Imagination!! ─ Law #21
In my dictionary, imagination is the ability to come up with ideas having no limitation, whereas creativity requires innovation to solve a problem within the limits of the system.
Creativity is more difficult, but more effective. For example, a salesman who says he can get an order if he pays the customer’s real estate taxes is imaginative, but the salesman who says he can get the order by taking the customer for a walk around a California swap meet is creativity.