Good Marketing Depends More On Customer Perceptions Than It Does On the Product!! ─ Law #49

Having the customer perceive you as the first or the best can overshadow shortcomings in your product or service. It’s the customer’s perception of you that matters. No matter how good you are it doesn’t matter if the customer has a negative opinion of you or a positive image of your competition.

Today realms of information can be gotten from the internet, but data isn’t information until it is used intelligently.

At the same time, I don’t know how to get perception from numbers, but maybe that’s coming with AI.

Too often, when we hear about negative perceptions about ourselves, we wrongfully tend to discount them.

Above all, don’t shoot the messenger just because you don’t like the customer’s feedback.

One dissatisfied customer will tell at least 10 more of your “bad” performance.