Do What You Do Best!! — Law #12
Doing what you do best is so obvious, yet this law is often violated because of the desire for new experiences and ego satisfaction.
“Start up” presidents can get sidetracked from their missions by getting involved in building leases, dental plans, or media ads, when all of a sudden they become “experts.”
A “killer” for companies to avoid is jumping into a new market with a new product off the business plan.
One of the top reasons for a startup to fail is for a lack of focus.
Companies should look for tasks that could be accomplished more efficiently by offloading them to an outside source. But never, never off load your core competency.