Accountability – From the Beginning
Many startups are highly dependent of the development of the product. With limited cash up front and credibility at risk, it is highly important that schedules be met. Revenue commitments can only be if there a service or product to sell. Time to market can be very important and the lost opportunity by late deliveries can limit the growth or even kill a company. For robust growth assets and skills are often needed to be put in place, without customer’s commitments, by the company assuming a financial risk. If new ideas, a disruptive technology and an emerging market, are available, equity investment may be possible for the funding the company growth.